MacKeeper™ launches thought leadership program

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09 / 06 / 2015

MacKeeper™ launches thought leadership program with new information initiative

You need to proactively communicate your brand message or others will do it for you.

The software and remote support service MacKeeper has announced an upcoming series of articles, interviews, and knowledge sharing tips. To kick off this initiative MacKeeper’s CEO Alexander Kernishniuk gave an interview to INC’s Christina DesMarais titled “4 Tips on Recovering From a Reputation Crisis”. The article focused on how to learn from a negative situation and protect the brand’s reputation before, during, and after a crisis or negative smear campaign by competitors.  “You need to proactively communicate your brand message or others will do it for you” says Kernishniuk.

Here's Kernishniuk's advice should your company find itself with a public relations problem.

#1. Be as open and transparent as possible.

The internet is a convenient platform for complainers and competitors to voice negativity targeted toward your brand. Make sure you have a Google Alert set to notify you when your company is mentioned online, paying particular attention to sponsored posts which may be blogs written by competitors, something consumers may not recognize for what they are. Also make sure to monitor forums and social media and respond to every legitimate complaint. "The easiest way to deflate falsehoods is to combat them with the hard truth to the best of your knowledge," Fowler says. "The least successful approach would be not answering at all or whitewashing."

#2. Get face time with your customers.

MacKeeper attends trade events such as the Consumer Electronics Show to have up-close, one-on-one conversations with customers and potential customers. The idea is to run ideas past them, gauge their satisfaction and better understand their needs and desires. "It's also important to keep a channel of communication open with your critics... so they can share information freely and you can use it to better your business, your products and the way that you present yourself as a company," Fowler says.

#3. Seek legal assistance.

When you're the victim of a reputation attack, it's vital that you seek assistance from a law firm that specializes in intellectual property law. It can contact the offender, domain registrar and hosting provider and request that the content be taken down, or file a lawsuit if needed. Do this as quickly as possible before your brand suffers long-lasting damage.

#4. Proactively communicate your brand message or others will do it for you.

"It should be something simple that people can catch," Kernishniuk says.

MacKeeper plans to release several additional articles in the coming months on a range of helpful and informative topics that go far beyond the scope of sales or tech support. “Our goal is to be an active member of the tech community and share information that helps people, protects people, and adds value to their digital lives” says Volodymyr Diachenko from MacKeeper’s Communications Team. The topics include issues like how to protect laptops and data when traveling and back to school data protection for students.