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Apple in Movies/TV Shows: Best Examples of Product Placement
Apple has a long history of product placement in TV shows and movies. Their famous gadgets — Macs, iPhones, iPods, iPads — have always been considered supercool, which explains their presence on the air. Apple claims the company has never paid for product placement but readily donates hundreds of devices for various media. They are indeed everywhere!
1. Sex and the City, TV Show
Carrie Bradshaw typing on her iBook is a well-known image. Viewers watched Carrie contemplate and comment on life as well as do her nails behind the upside down Apple logo. The upside down image was so prevalent, many users tried to open laptops from the wrong side. Carrie’s relationship with her Mac outlasted all her others.
2. The Girl with the Dragon Tattoo, Movie
This notable movie illustrates the common idea that MacBook Pros are used by creative personalities and non-conformists, the characters portrayed by Rooney Mara and Daniel Craig — an exceptionally gifted computer hacker and the co-owner of a lifestyle magazine. Apple logos scattered throughout the film support the characters’ investigative work.
3. Legally Blonde, Movie
Harvard law student Elle Woods stood out among her peers just as her tangerine iBook stood out among the mass of black laptops. Again, the impression of innovative people preferring Apple devices is supported by this indomitable character.
4. You’ve got a mail, Movie
Thirty-three percent of the products featured in this film were made by Apple. Despite AOL being the first to advertise in the film, Apple greatly benefited from almost four minutes of airtime.
5. Jobs, Movie
Apple product placement in this movie is more than justified. Almost a documentary, this movie has soaked in the atmosphere of creativity synonymous with Steve Jobs and Apple. Naturally, there are many products to show!
6. Fast Five, Movie
Everybody recognizes a shiny Apple logo on a MacBook, even if the cord partially covers it. The cost of product placement in this movie was estimated at $967,025. Fortunately, Apple never pays for such kind of advertising so they undoubtedly saved a bundle.
7. The Simpsons, TV Show
The popular animated show didn’t miss a chance to take part in this competition. One of the episodes, “Mypods and Boomsticks” depicted the whole “Mapple store” as well as Steve Jobs and all the Apple products. It was a mocking interpretation, though true Apple fans surely enjoyed it.
8. Captain America: The Winter Soldier, Movie
Chris Evans and Scarlett Johansson spent more than a minute in the Apple store where they hacked into S.H.I.E.L.D. It was also an excellent chance to show brand new, glowing MacBooks and a friendly Mac store representative.
9. Scrubs, TV Show
The Chief of Medicine at Sacred Heart Hospital, Bob Kelso looks so in love with a marvel of design and engineering — the innovative Apple iMac G4.
10. House, TV Show
Another medical genius and dedicated Apple fan, his attachment to his MacBook became a natural look. The doctor doesn’t drop his work even during hospitalization and uses an Apple laptop to analyze another intricate case.
Apple won the Brandcameo Product Placement Award in 2010, 2011 and in 2014 for the frequency of their products appearing on TV. This list is just a handful of examples; however, it’s not too hard to spot Apple in most TV hits.