Humans of MacKeeper: Sunny, SEO Expert
Position: SEO Expert
Random fact: Thinks that Elon Musk is cooler than Mark Zuckerberg.
Let's travel back in time to your first day in the company. What was it like?
It was December 11, 2017. A girl from HR met me at reception and walked around the office. She was so thrilled about the company culture, the people, and the office itself that it seemed like it was her first day not mine. Now I understand her. It's been a year since my first day here at MacKeeper, and I still feel butterflies in my stomach each time I enter the office.
Your corporate nickname is Sunny. What does it mean for you?
It took me a while to come up with a good nickname. I had a few ideas but they had already been taken. Then I listened to a song that was playing in my room at the moment. It was "Sunny" and I thought "what I nice nickname for a girl."
If I could change it now, I'd pick a word I made up when I was a kid. It has no meaning, it is hard to pronounce and just as hard to remember, but I love the way it sounds — "nefetrium." Anyway, it would be hard for colleagues to remember it, so Sunny was a good choice.
Let's talk business. What team you are a part of? What role does your team play for MacKeeper?
I'm a part of the Inbound Marketing Team. I do SEO, which is closely related to marketing, but my focus currently is technical optimization of our website. I optimize the website to make it easily findable for those who're already familiar with MacKeeper and those who've never heard about it but look for a software like ours. My job is to optimize our website for search engines (mostly Google and Bing), and take part in marketing optimization through participation in content strategy development, brand positioning, etc.
Describe your typical day at work.
Usually, I wake up in a panic trying to figure out if I have early-morning meetings. Checking my Calendar is what I do first thing in the morning. On lucky days, I have at least an hour to have breakfast, dress up, and make it to the office. On not-so-lucky days, I have breakfast in a taxi and arrive 5 minutes before an important meeting.
Every morning, my team and I go upstairs to Fat32 (our corporate restaurant) to order drinks — coffee, hot chocolate, or fresh juice. We sit for 10-15 minutes talking business and life. I love this tradition.
Then I check email and services that track the performance of our website. I do this everyday because, from an SEO perspective, our site is large and complicated. Things occur daily and I should always be on the lookout for changes. Sometimes the dynamics are positive and I need to understand what led to such results. Sometimes they’re not so good, and then again, I need to find out the cause, fix the problem if possible, or at least learn from it.
For the rest of my day, I work on tasks from Web, Design, and Inbound teams. In most cases, I'm one of the last the leave the office.
How did you choose your profession? Why you do what you do?
I used to work with people — clients and contractors. Then I switched to project management and realized that I like it better. I learned that I'm more interested in how things work from the inside and I love to do something on my own rather than curate work of others. I love to do things by myself and see the results of my work. In SEO, everything is pretty straightforward. If you do things right, it won't take too long to see the results. Usually, it does not take more than 6 months for search engines to index changes and take them into account in search engine results. I know how to track the results even faster; analyzing cases and effects is one of my favorite parts of being an SEO expert.
Name three character traits or skills that are necessary for your job.
Logical thinking. Attention to detail. Strong understanding of marketing.
If you could choose any superpower to help you with your job, what would it be?
I'd like to see the future. I'd be able to know what's worth time and effort and what's not. In SEO, there's no one-size-fits-all formula. You can apply the same scheme for two identical websites in almost identical conditions and the results will be different. Why? It's not always clear. It's a guessing game. SEO is about the constant search for solutions that will work for this particular website.That's why being able to see the results before even taking the first step would save me time and money.
Describe your job in 3 words.
Cool. Challenging. Happy.
What motivates you to do your best at work?
Looking around and seeing that people around who are working really hard. They do their best, and so should I. After all, I'm the only SEO expert in MacKeeper. I have to do my job. If not me, then who?
What is your personal anti-stress recipe? How do you recharge after a busy week at work?
I love sleeping and eating delicious food.
When the weather is good, I take long walks with people I love. When the weather is not so good, I call my friends and we go to the cinema — ideally to a late-night show, when the movie hall is almost empty.
If you could swap places with any employee in a company for one month, who would this be? Why?
It would be Gia, our Head of Marketing. I'd pick her because I'm curious how everything is organized in her head. I can't imagine how she manages to stay in-the-know of everything that's going on in marketing. There's so much going on, and I have no idea how one person can keep in mind and control this much. I have no idea how she does it. She's my personal superhero. I'd love to spend some time in her shoes to understand how she prioritizes tasks to successfully deliver on all fronts.
Describe your perfect job. What field/company size/role is it?
I won't name any particular company. I think all companies that deliver a cool product or service are great. Why? Because to create something cool, you'll need cool people on board. And truly cool people wouldn’t agree to work in a bad company.
Speaking of a position, it would be some strategically important role. It should be a position where I can test my ideas and figure out what works and what doesn't.
Now imagine you've got the job offer of your dreams. It's too good to reject, so you're leaving. What piece of advice would you give the company and your team before you head out?
Keep your goals clear and stay true to them. It's ok to be flexible in how you achieve these goals, it's ok to adjust plans halfway through. But it's not ok to adjust goals because of circumstances. We should create the circumstances ourselves.