May 07, 2019 | 5 min read
Reinventing MacKeeper: Our Transformative Vision
Today we’re proud to announce a new strategy and direction, accelerated by our new, international executive team members, including CEO Alun Baker (Oracle, Merrill, Accenture), CMO Dominic Neil-Dwyer (SONY, BBC), and CFO Geoff Baldock (Travelex, Safetykleen). The senior team has been appointed to drive MacKeeper’s ongoing transformation to create a completely disruptive consumer solution for the digital protection and privacy space. Our new Director of CX (Customer Experience), Scarlet Jeffers (Apple, EY Seren), is helping us put the consumer at the focal point of our strategy with a critical emphasis on customer satisfaction and user experience.
A major strategic initiative and unique competitive differentiator for us here at Kromtech is the integration of our world-class technical service group of over 800 support experts (ZoomSupport™) into a premium solution offer. We’re making a significant investment in groundbreaking software releases over the next 12 months. We’ve already launched MacKeeper (4.0) with anti-tracking and VPN features. The plan is for further new feature releases during the coming month, including online ID Theft protection as well as ads and trackers blocking.
Historically, the MacKeeper brand has suffered from criticism over its use of third-party affiliates, who engaged in aggressive sales techniques to promote the sale of the software. We have proactively eliminated these distribution channels and are proud to now be considered to be one of the most compliant software providers in this space.
Our 2019 product and service roadmap will bring a completely fresh approach to help consumers easily solve the problems and complexities of digital privacy and protection. This will be done by combining security, privacy, and anti-fraud technologies, with best-in-class technical assistance—24/7 access to a team of 800+ smart, empathetic tech experts ready to help when things go wrong.
Alun Baker, our newly appointed CEO, is a highly respected technology executive and has more than 20 years’ experience growing and transforming technology companies. As Chief Executive at Kromtech, Baker is helping us to pivot in order to revolutionize and disrupt an industry characterized by complex, technology-based messaging that perpetuates fear and confusion among consumers.
“Kromtech is a highly energized and dynamic company with a new, clear purpose. We are committed to disrupting the traditional consumer cybersecurity market that has seen cybercrime escalate to epidemic proportions, costing the world over $600B. We’re all about putting the consumer first in their constant battle against the invasion of privacy, identity theft, and intrusion across all their devices that result from not only their online activity but also from corporate loss, misuse, and abuse of their personal data.
Digital protection and privacy today need multi-faceted, personalized care, and we’re committed to serve this need. Watch this space over the coming year.” — Alun Baker, CEO Kromtech.
Our next product release for MacKeeper is planned for the end of Q2 2019.