Why Do I See so Much Online Advertising?
Before we jump into discussion, let’s remember the history of ads.
May 3, 1978. First SPAM
The first known online advertisment appeared as a spam. The spam email was sent to 400 recipients on May 3, 1978, by Gary Thuerk, also known as the father of spam. The email contained an invitation to demonstration of the Decsystem-20 product by the Digital company.
More than 15 years later...
...a banner ad appeared, specifically, in 1993 on Global Network Navigator, the first commercial website that was selling banner ads.
Only 2 years later...
...advertisers like MasterCard and Zima were paying GNN from $110 to $11,000 per week for ad spots.
The same year...
...the Yahoo web directory transformed into a commercial business and did the first keyword-based advertisement.
...online advertising mechanism has been launched and now it’s still evolving. Now we know online advertising in some more variants, such as popup advertising and advertising in social media.
In a perfect world, there would be more open-source content and less advertising of any kind, but the true reality is that the number of ads that we see today will only increase in the future.
And here is why...